We put the right peopleon your calendar.

Sales calls, partner meetings, founder intros, market entry, validation. We find the people worth talking to and make the meeting happen. You take it from there.

Serious Business mascot, a well-dressed figure in a sharp suit and sunglasses

A junior BizDev hire costs more than you think.

One experienced outbound team. No recruiting cycle, management layer, or stack of separate software invoices.

Base salary$65,000
Commission$15,000
Benefits & tax$18,000
Management overhead$12,000
Tech stack$10,000
True annual cost
$120,000+

Or...

you could just work with us.

Starting at $6,250/mo

Three ways to work with us.

We build the list, write the sequences, run the outreach, handle the replies, and adjust based on what people actually respond to.

Looking for a specific project? See the Additional Services rate sheet.

The first 90 days.

No magic email. No overnight miracle. We don't sell smoke. We tighten the targeting, sharpen the message, launch the motion, and refine it around real signal.

  1. Week 0

    The Fit Call

    20 minutes, no pitch deck. We talk through your ICP, deal size, and what's already been tried. If outbound makes sense for you, we move forward.

  2. Weeks 1 to 2

    Build

    We audit what you've already built: current sequences, positioning, LinkedIn presence, and any prior outbound data. Then we lock the ICP, score the target list, and write new sequences across email, LinkedIn, and cold calling.

  3. Weeks 3 to 6

    Execution

    Outreach live across channels. Replies coming in, early meetings likely. Too soon for volume conclusions. This is the signal phase, where we learn what's landing.

  4. Weeks 7 to 12

    The Readout

    By now, the motion has enough signal to judge. We know which accounts engage, which messages earn replies, and where conversations stall. By day 90, you have a clear read on what to scale, what to sharpen, and what to stop doing.

If you need pipeline, we should talk.

If you need jargon, brand workshops, or funnel diagrams, probably not.

Good Fit

  • Pass

    You have a real offer and a real buyer.

    B2B, $20K+ ACV. Outbound doesn't pencil out below that.

  • Pass

    You want us to push back.

    If the ICP is too broad, the offer is weak, or the message isn't landing, we'll say so.

  • Pass

    You can take meetings when we book them.

    Don't let pipeline sit for six weeks. That's on you.

Not a Fit

  • Fail

    You're pre-product, pre-revenue.

    You're a tad too early. Come back later.

  • Fail

    You're allergic to feedback.

    We will tell you when the positioning is off, when the ICP is too broad, or when the offer isn't landing.

  • Fail

    You disappear after signing.

    We need access, feedback, and responsiveness. This is a collaboration.

I built Serious Business because I've seen too many great companies fail to get in the right rooms.

I’ve worked inside a startup accelerator, sold into sales teams, and built enablement systems from the inside. I’ve sold, fundraised, or influenced tens of millions of dollars in revenue over my career so far, and I’m just getting started. I’ve seen how hundreds of founders and teams talk about pipeline, how it gets built, and where GTM teams/motions break when the pressure is on.

Serious Business exists for companies that are done with hoopla and are ready for a sharp commercial motion without the bullshit.

Kyle LaBossiere, founder of Serious Business

Kyle LaBossiere

Founder, Serious Business

“I named my company Serious Business... I didn’t really give myself much room to suck.”

Ready when you are.

Your calendarwon't fillitself.