Pipeline,notpageantry.
I run your outbound. I book your meetings. You take the calls and make the money.
The Math
A US BDR hire costs more than you think.
Founder-led. Better execution. Less overhead.
Or...
you could just work with us.
Dedicated BDRs Beyond the Founder
Founder-led execution. No added headcount.
Your Monthly Investment
What We Do
The work, plainly stated.
Core Service · Monthly Retainer
A full outbound function.
Minus the bloated headcount.
- Founder-led execution, backed by sharp targeting, clean systems, and fast iteration
- Sequence writing across email, LinkedIn, and cold call
- ICP definition and scored, segmented list building
- Weekly iteration on what's converting, with full transparency
- All tooling included. No surprise software bills
Investment
Momentum Retainer
3-month minimum. Founder-led. Typical entry point.
+ BDR Scaling Layer
OptionalAdded after the 60 to 90 day ramp, once the system is proven.
All tools. All oversight. Zero overhead.
Need GTM strategy advisory, rep coaching, revenue enablement, or LinkedIn content? Inquire about advisory engagements.
Inquire About AdvisoryThe First 90 Days
What the first 90 days look like.
No magic email. No overnight miracle. We don't sell smoke. We tighten the targeting, sharpen the message, launch the motion, and refine it around real signal.
Week 0
The Fit Call
20 minutes, no pitch deck. We talk through your ICP, deal size, and what's already been tried. If outbound makes sense for you, we move forward.
Weeks 1 to 2
Build
I audit what you've already built: current sequences, positioning, LinkedIn presence, any prior outbound data. Then we lock ICP, score the target list, and write new sequences across email, LinkedIn, and cold call.
Weeks 3 to 6
Execution
Outreach live across channels. Replies coming in, early meetings likely. Too soon for volume conclusions. This is the signal phase, where we learn what's landing.
Weeks 7 to 12
Proof Point
The system stabilizes. Weekly transparency on what sent, what replied, what booked. By day 90, you know whether outbound works for your offer and whether to layer in a dedicated BDR.
Let's Be Direct
If you need pipeline, we should talk.
If you need jargon, brand workshops, or funnel diagrams, probably not.
Good Fit
- Pass
You have a real offer and a real buyer.
B2B, $5K+ ACV. Outbound doesn't pencil out below that.
- Pass
You want a partner, not a vendor.
We'll push back when something isn't working. That's the job.
- Pass
You can take meetings when we book them.
Don't let pipeline sit for six weeks. That's on you.
Not a Fit
- Fail
You're pre-product, pre-revenue.
You're a tad too early. Come back later.
- Fail
You're allergic to feedback.
We will tell you when the positioning is off, when the ICP is too broad, or when the offer isn't landing.
- Fail
You disappear after signing.
We need access, feedback, and responsiveness. This is a collaboration.
Why Serious Business
I built Serious Business because I've seen too many great companies fail to get in the right rooms.
I’ve worked inside a startup accelerator, sold into sales teams, and built enablement systems from the inside. I’ve sold, fundraised, or influenced tens of millions of dollars in revenue over my career so far, and I’m just getting started. I’ve seen how hundreds of founders and teams talk about pipeline, how reps build it, and where GTM teams break when the pressure is on. Serious Business exists for companies that are done with hoopla and are ready for a sharp commercial motion.
Kyle LaBossiere
Founder, Serious Business
“I literally named my company Serious Business...I didn’t really give myself much room to suck, did I?”