I put the right peopleon your calendar.
Sales calls, partner meetings, founder intros, market entry, validation. I find the people worth talking to and make the meeting happen. You take it from there.
The Math
A junior BizDev hire costs more than you think.
Serious Business leads with years of experience. Senior judgment. Less overhead. Sounds good to me.
Or...
you could just work with us.
What We Do
The Work
Core Service - Monthly Retainer
A full outbound function.
Minus the bloated headcount.
- Founder-led execution, backed by sharp targeting, clean systems, and fast iteration
- Sequence writing across email, LinkedIn, and cold call
- ICP definition and scored, segmented list building
- Weekly iteration on what's converting, with full transparency
- All tooling included. No surprise software bills
Investment
Momentum Retainer
3-month minimum. Typical entry point.
All tools. All oversight. Zero overhead.
Need help elsewhere in your commercial motion? There are a few other ways I can help.
Explore Additional ServicesThe First 90 Days
What the first 90 days look like.
No magic email. No overnight miracle. We don't sell smoke. We tighten the targeting, sharpen the message, launch the motion, and refine it around real signal.
Week 0
The Fit Call
20 minutes, no pitch deck. We talk through your ICP, deal size, and what's already been tried. If outbound makes sense for you, we move forward.
Weeks 1 to 2
Build
I audit what you've already built: current sequences, positioning, LinkedIn presence, any prior outbound data. Then we lock ICP, score the target list, and write new sequences across email, LinkedIn, and cold call.
Weeks 3 to 6
Execution
Outreach live across channels. Replies coming in, early meetings likely. Too soon for volume conclusions. This is the signal phase, where we learn what's landing.
Weeks 7 to 12
The Readout
By now, the motion has enough signal to judge. We know which accounts engage, which messages earn replies, and where conversations stall. By day 90, you have a clear read on what to scale, what to sharpen, and what to stop doing.
Let's Be Direct
If you need pipeline, we should talk.
If you need jargon, brand workshops, or funnel diagrams, probably not.
Good Fit
- Pass
You have a real offer and a real buyer.
B2B, $5K+ ACV. Outbound doesn't pencil out below that.
- Pass
You want a partner, not a vendor.
We'll push back when something isn't working. That's the job.
- Pass
You can take meetings when we book them.
Don't let pipeline sit for six weeks. That's on you.
Not a Fit
- Fail
You're pre-product, pre-revenue.
You're a tad too early. Come back later.
- Fail
You're allergic to feedback.
We will tell you when the positioning is off, when the ICP is too broad, or when the offer isn't landing.
- Fail
You disappear after signing.
We need access, feedback, and responsiveness. This is a collaboration.
Why Serious Business
I built Serious Business because I've seen too many great companies fail to get in the right rooms.
I’ve worked inside a startup accelerator, sold into sales teams, and built enablement systems from the inside. I’ve sold, fundraised, or influenced tens of millions of dollars in revenue over my career so far, and I’m just getting started. I’ve seen how hundreds of founders and teams talk about pipeline, how it gets built, and where GTM teams/motions break when the pressure is on. Serious Business exists for companies that are done with hoopla and are ready for a sharp commercial motion without the bullshit.
Kyle LaBossiere
Founder, Serious Business
“I named my company Serious Business... I didn’t really give myself much room to suck.”